When we talk about Minimum Viable Product, we often forget to discuss what it means to be viable. […]
Customer Development with Participatory Roadmaps
Designer as Founder Week Five
The big win of the week was an exercise we did together. Students went through the user research […]
Monday Commitments and Friday Wins
Many companies who try OKRs (Objectives and Key Results) fail, and they blame the system. But no system works if […]
Designer As Founder Week Four
I return from Amsterdam to my class in varying states of uncertainty. One is already on their first […]
Designer Founder Class Week Three
This week I was off to Amsterdam to present Executioner’s Tale at Interactions 14. The lovely Ms Erin […]
The Executioner’s Tale
A story about a company using OKR’s to help a team focus during a pivot (yes, you may […]
Lean is Listening
I have a lot of conversations with entrepreneurs. In them, I’ll mention something I found confusing or offputting. 99 […]
The Art of the OKR
Read the updated post, Art of the OKR Redux instead! A lot has changed since 2014…. […]
Designer as Founder: Week Two Class Notes
This week the students presented the insights they gained from talking to users and how the evolved the […]
Designer as Founder: Week One Class Notes
I’ve begun teaching a class at CCA called Designer as Founder. Having made that transition myself, and with […]
27 Thoughts on Product Management
Riding the train this morning, I thought about what it takes to be a Product Manger. I was […]
Use Me, Don’t Abuse Me
My daughter and I are excited to see the second Hobbit movie. We expect to be scared, worried, […]
What the Agency Doesn’t Know
Watch this Webstock ’13: Mike Monteiro – How Designers Destroyed the World from Webstock on Vimeo. I […]
Users don’t hate change. They hate you.
Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be […]
The Dreaded Weekly Status Email
I remember the first time I had to write one of these puppies. I had just been promoted […]
5 Quick Changes That Will Make Meetings Suck Less
Meetings don’t have to be bad. They are where you get together with your crew and figure out […]
The Most Important Interview Question
My favorite interview of all time happened at an early-stage start-up. The last interviewer of the day sat […]
Three Dilemmas
Recently three friends have reached out to me. 1) The person I thought my partner was isn’t, according […]
Career Choices
I know a lot of zen stories. I started reading this book in college and I never stopped. […]
Getting the V right
The Minimum Viable Product is the rule in the start-up community, and like all rules, it’s under attack […]
Don’t Kill Your Channels
A channel is a way you can reach your users. It can be email, notifications, stories in a Facebook stream or even […]
Your Number
A designer friend sat across the table from me. I took a sip of my wine, she crunched […]
We Have Met the Enemy, and It’s Not Us
This was inspired by an exchange with a friend who is a consultant, and can’t stand the idea […]
Tell Me a Little Bit About Yourself
Everyone should know how to introduce themselves to a prospect. You can be a designer on an interview, […]
The Harry Max Boot-up Protocol (How to get going in the morning)
Harry is one of the smartest people I know, and gets a ton done. When he agreed to […]
Three Points of View to Get You Through the Day
My job is one of the most challenging (and most fun) I’ve had in a long time.  A turnaround is […]
How to Hire a Designer
A few days ago, I read an article with the same title as this post. Oh, maybe it was How to Hire a User Experience Professional, or Interaction Designer or Information Architect, or whatever. I don’t recall. There isn’t so much difference anyhow. I do remember it said things like “look at their presentation skills”, “see if their personas are based on research” and something about their wireframes. I tweeted that’s why I wouldn’t hire a designer, which caused some kerfuffle with my followers. And it’s hard to clarify in 140 characters what teed me off about the original article.
Here’s why I wouldn’t hire someone based on wireframes, Powerpoint and persons: it’s not because these are necessarily bad (well, except the wireframes, which are so 2001 that they are the mullet of deliverables, and like the mullet I cannot wait until they are finally gone and I’m not asked to stare at them any longer.) I was bummed because these are merely artifacts and not necessarily the vital critical thinking skills you need to find in a decent designer.
I really don’t care if you never do personas, or if you make them up from a guy you talked to in the grocery story. I don’t care if you use keynote, Powerpoint or Illustrator. And honestly, I would hire someone if they did wireframes even though I hate the darn things.
So how do I vet designers, if not by their paperwork?
3 Kinds of Free
3 Kinds of Free, originally uploaded by armanz.
The Day I Woke Up Without Arms And Legs.
|Morten Lund – It’s all about luck First of all I’m really really sorry to say that my […]
Notes from last night’s product managment class
Last night’s Product Management class covered two important business areas: Business development (Guest lecturer to remain anonymous) and “Tips for success in growing revenues” – Guest Lecturer: Steve Tennant. I’ll put up tennant’s slides when/if they become available. The BD talk was from an individual from a big company with a lot of paranoia any time any of their people talk, I appreciated the chance to learn.
A couple of metaobservations. In a case study, one observation was that advertisers just won’t advertise against user-generated media. There is too much concern over potential porn, infringement and old-fashioned crappiness, making many UGD projects unprofitable, despite guarantees you put in place. Hardly news: i remember randy Farmer mentioning this being a problem back in his palace days. Interesting that with the prevalence of UGC it still hasn’t been solved though.
Secondly, it was pointed out that 99% of your end users will watch the work of the 1% who will actually make content with any tool you offer, which means you have got to make certain that you have enough traffic that 1% of that 1% will actually be cool enough to attract an audience (Don’t forget Sturgeon’s law!), or the whole thing is unprofitable.