Blog

Lean is Listening

I have a lot of conversations with entrepreneurs. In them, I’ll mention something I found confusing or offputting. 99 […]

Three Dilemmas

Recently three friends have reached out to me. 1) The person I thought my partner was isn’t, according […]

Career Choices

I know a lot of zen stories. I started reading this book in college and I never stopped. […]

Getting the V right

The Minimum Viable Product is the rule in the start-up community, and like all rules, it’s under attack […]

Don’t Kill Your Channels

A channel is a way you can reach your users. It can be email, notifications, stories in a Facebook stream or even […]

Your Number

A designer friend sat across the table from me. I took a sip of my wine, she crunched […]

How to Hire a Designer

A few days ago, I read an article with the same title as this post.  Oh, maybe it was How to Hire a User Experience Professional, or Interaction Designer or Information Architect, or whatever. I don’t recall. There isn’t so much difference anyhow.  I do remember it said things like “look at their presentation skills”, “see if their personas are based on research” and something about their wireframes. I tweeted that’s why I wouldn’t hire a designer, which caused some kerfuffle with my followers.  And it’s hard to clarify in 140 characters what teed me off about the original article.

Here’s why I wouldn’t hire someone based on wireframes, Powerpoint and persons:  it’s not because these are necessarily bad (well, except the wireframes, which are so 2001 that they are the mullet of deliverables, and like the mullet I cannot wait until they are finally gone and I’m not asked to stare at them any longer.) I was bummed because these are merely artifacts and not necessarily the  vital critical thinking skills you need to find in a decent designer.

I really don’t care if you never do personas, or if you make them up from a guy you talked to in the grocery story.  I don’t care if you use keynote, Powerpoint or Illustrator. And honestly, I would hire someone if they did wireframes even though I hate the darn things.

So how do I vet designers, if not by their paperwork?

Notes from last night’s product managment class

Last night’s Product Management class covered two important business areas: Business development (Guest lecturer to remain anonymous) and “Tips for success in growing revenues” – Guest Lecturer: Steve Tennant. I’ll put up tennant’s slides when/if they become available. The BD talk was from an individual from a big company with a lot of paranoia any time any of their people talk, I appreciated the chance to learn.

A couple of metaobservations. In a case study, one observation was that advertisers just won’t advertise against user-generated media. There is too much concern over potential porn, infringement and old-fashioned crappiness, making many UGD projects unprofitable, despite guarantees you put in place. Hardly news: i remember randy Farmer mentioning this being a problem back in his palace days. Interesting that with the prevalence of UGC it still hasn’t been solved though.

Secondly, it was pointed out that 99% of your end users will watch the work of the 1% who will actually make content with any tool you offer, which means you have got to make certain that you have enough traffic that 1% of that 1% will actually be cool enough to attract an audience (Don’t forget Sturgeon’s law!), or the whole thing is unprofitable.