While Design Thinking gets all the attention, it is not the same as (Digital) Product Design. In How I […]
Design’s Unsexy Middle Bits
Five Habits of Design Thinking
There are three thinking styles that have transformed how we develop new products today: Agile, Lean (Startup) and […]
Five Habits of Design Thinking
There are three thinking styles that have transformed how we develop new products today: Agile, Lean (Startup) and […]
Comparative Research Done Right
or, Competitive Research the Creative Founder Way For a long time, I’ve been disappointed by competitive research approaches. Most […]
The Creative Founder
Class Write Up: Three Years of Learning Creative Founder is in many way the anti-foundations of interaction design.It has […]
Feedback for Teams
This is a write-up of a key learning from my fall class “The Creative Founder,” open to Juniors […]
Creative Founder Class is Available!
At California College of the Arts, Creative Founder is that elective that students tell each other “You have […]
Sprinting from Story to Offering
Part 3 of the Needfinding/Ideation/MVP Creation Charette This is the third part of a three part essay on rapid […]
Ideation Sprints for New Products & Services
Part Two of the Needfinding/Ideation/MVP Creation Charette This is the second part of a three part essay on rapid […]
Needfinding for Disruptive Innovation
Part One of the Needfinding/Ideation/MVP Creation Charette A startup must be in the business of disruptive innovation. Making a […]
Size Matters
Part of a series of essays for the Creative Founder class at CCA. Previously: What is a Market? […]
Picking a Market
In the Creative Founder, students are paired semi-randomly, and then spend a semester trying to get to product-market […]
What is a Market?
This is the first of a series of essays for my class, The Creative Founder. Follow our progress […]
Customer Development with Participatory Roadmaps
When we talk about Minimum Viable Product, we often forget to discuss what it means to be viable. […]