This week I was off to Amsterdam to present Executioner’s Tale at Interactions 14. The lovely Ms Erin Malone substituted for me, taking the students through personas and Empathy maps. Here is the material covered.
Feb 4th Empathy Maps and Personas
Present: 5-10 minutes on what your business is, your hypothesis on your Business Model Canvas is and your findings
Create Personas/Archetypes for customer segments.
Shape Hypothesis on what the problem is for your customers. Create a testing plan for this
Chapter 2, UX for Lean Startups
The Customer Development
Again, find 5 users each to validate archetypes and validate pain
Do competitor research. BMC 1 competitor/complimenter each.
Update your blog/wiki/journal