the false dichotomy

On the off chance you haven’t read Emotion and Design please go do so now. The Don of […]

why oh why

Why is Delta Dental Plan of California such a bad site? Other than ugly, badly executed (check out […]

chasing ROI

Read Measuring the Value of Usability Engineering and consider the IA community’s latest obsession with ROI. I still […]

Statistics class

Now, god knows I can barely multiply and divide without resorting to toes or a calculator, but even […]

Oh Amazon, why so weird?

Today Amazon introduced the soon-to-be standard dancing tab with hairy feet. Yes, another exciting innovation that will spread […]

required reading

If you run usability tests, you need to read Usability Testing: You Get What You Pay For. I’m […]