He’s at it again: Jakob starts with an outrageous statement, follows up with some uncited statistics, throws in a bad and excessive metaphor (bake your own bricks indeed!), moves to a left-handed pitch of his research product, and then shows that he doesn’t get out much (heard of Bigstep, J?) and finishes with a conclusion built on a whole lotta nothing. Perhaps the increased publishing schedule is getting to him, but this column needs to go back to the drawing board. Or if Mr. Neilsen wants to throw out his theories half-baked, he should get a blog.
Compare it to this small gem where Mr. Neilsen puts his finger on a key problem… not sexy, but needed.
Is there no middle ground?