Blog

Getting the V right

The Minimum Viable Product is the rule in the start-up community, and like all rules, it’s under attack […]

My Year of Living

As I’ve written before, instead of resolutions I usually pick a subject and spend the year studying it. […]

Farming and Knitting

I don’t get Farmville either.  Like you, I tried it out and found it painfully boring. I liked […]

Find Your North Star

I don’t think there is one of us today that doesn’t know of the north star, and that […]

Design as Mangement

What gets measured, gets managed. –Peter Drucker   Companies that identify, measure and manage key customer behaviors are […]

A Mission for Design

I was invited to say a few off-the-cuff words at a design offsite for a Well Established Company […]

Don’t Kill Your Channels

A channel is a way you can reach your users. It can be email, notifications, stories in a Facebook stream or even […]

Designers Don’t Ask

This is the original article that became “Design Can’t be an Afterthought” on Women 2.0. I’ve left the original title, […]

Your Number

A designer friend sat across the table from me. I took a sip of my wine, she crunched […]

Words on Wireframes

Design is a Job should be required reading for anyone making a living doing Design. I will write […]

Tiny Process for Writing

First Draft: say everything quickly. race to the end! Second Draft: replace pronouns with nouns, explain vagaries. Third […]

Working the Canvas, Reworking our Process

When I was in art school, one of the most important ideas I learned was called “working the canvas.” It meant never spending too much time on one area, but continually moving from one part to the next, so you are slowly building up a complete picture. You can see it in the movie below taken from the nifty ipad app Brushes, that lets you make a film of your painting creation process.


Conflating Sturgeon’s Law

“I repeat Sturgeon’s Revelation, which was wrung out of me after twenty years of wearying defense of science […]

How to Design

Design like Thomas Keller cooks: “Cooking is not about convenience, and it’s not about shortcuts. Take your time. […]

Compassionate Design

Designers have all had the mantra of user-centeredness beaten into them. But how many apply that same understanding […]

Consistency is a Tactic

Often, when critiquing a design, I ask how a designer came to make a certain decisions. Too often […]

Why You Should Speak

At conferences and meet-ups, I spend a lot of time with young practitioners. And every time I chat […]

Lolly, Lolly, Lolly Get Your Adverbs Here

One of the most flumoxing issues I encounter when reviewing design work is misplaced interface objects.

When you craft a sentence, you’d never think to write something like “Fluorescent, she picked a red.” Somewhere or another you learned that  — unless the lady in question was glowing faintly —  “fluorescent” should be placed next to “red” to modify it.

Yet over and over I’ll see a design where a filter or an undo button is off in a corner, far from the thing it is supposed to filtering or undoing. I’ll hear a designer say, “well users can be trained.”

But think about that sentence again… you were able to guess the red was fluorescent, but it stopped you in your tracks, didn’t it? Design’s job is to disappear into the pleasure of use.

Next time you review a design, consider treating interface objects as if they were verbs (or adverbs) and figure out what word they affect. Then read your sentence out loud and see if it makes sense!