Often I get frustrated when people say “search” as if what google does and what they do for their small eccomerce site should be the same thing. Other players are realizing that there are many search chores, and more than one way to skin a cat: FT.com / Home UK – How to free the slaves from the webmasters
“Mr Horowitz, however, has no doubt that social search is the future: “You don’t need social search to find the population of London – you do to find a plumber,” he claims. Now that could be a search too far, even for Yahoo.”