The Art of Branding

The Art of Branding is a simple slim book full of pictures and graphs that explains Brand creation […]

The Art of Branding is a simple slim book full of pictures and graphs that explains Brand creation and management by examining the life of Picasso, and along the way makes a convincing argument that Picasso was the master of his own brand. Recommended for the ideas, the graphs and photos, and the masterful simplicity.