reading Future Focus: Viva Aus Vegas on project cool today, I was amazed at how Project Cool was making exactly the same mistake they were complaining about in the article… ruining the point of their article on inappropriate advertising with bad banner use. Banners are a necessary eveil, especialy for content sites, but there is a smart and a foolish way to handle them. Anyhow, dashing off to work so follow this link to read it and also my annoyed (and badly spelled) comment at the bottom of the article.
more on this subject later.