Another christina sent me this article: Reduced to a look and a feel
“It alarms me when I hear that many interactive agencies make the distinction between a “designer” and an “information architect” (IA). Apparently the IA determines the structure, functionality and content of a site and then the designer applies the “look and feel”. Needless to say, in the methodology mentioned above, the box entitled “information architecture stage” appears just before the “design stage” box.”
Well, yes, that would annoy one.