I just read Purple Cow, which took me all of half a day. It’s fast, easy, and a bit over-exuberant, but most importantly to you dear reader, it says that old marketing is dead and the secret to success is unique products and the secret to unique products is design. It even has little slogans to photocopy in the back, including one that says “Design Rules.”
I feel a design renaissance coming on.
Anyhow, it’s one of those books you buy for your CEO, or head of marketing, or product manager. Go evangelize, the profession needs it. And deserves it.