I’ve been writng and editing a bit lately, and I have recalled three key concepts from my book days. I share them here with you, in case you find them useful:
What Are You Trying to Say? What is the core concept you want people to take away with them after reading this article
- Brevity, clarity and concreteness.
Can you use fewer works, shorter sentences, less jargon, more examples?
- So what?
Every time you finish a paragraph, reread it and ask, so what? If there is no answer, you aren’t done.