Another User Interface Engineering White Paper.
Mr. Spool quotes “When users successfully use the categories on an e-commerce site, they actually are 3 times more likely to make an impulse purchase on the site.” and says to the SIGIA list “I’ve believed for a long time that IA is critical to the success of sites. I’m glad we’ve finally started to get some convincing
evidence to prove it.
Of course it’s all about registering to download the paper, but heck, he can say IA is key to website sucess as much as he wants! Go Jared…