USABILITY MATTERS

Marketing (not maddening) research “Elemental forces shape the world we live in: oceans struggle with continents, wind erodes […]

Marketing (not maddening) research

“Elemental forces shape the world we live in: oceans struggle with continents, wind erodes mountains, and marketing departments conflict with customers. Marketers need to know about customers in order to do their jobs, yet the methods that they use to get this knowledge can interfere with customers’ desires to achieve their goals quickly and easily. And businesses fail when customers leave.”