Why is Google so successful? 10 things Google has found to be true provides a hint, starting with number 1 “Focus on the user and all else will follow.”
I think six is my favorite… “You can make money without doing evil.” These a formula, there for the taking, that has been espoused by many a successful entrapreneur: “find a need and fill it” In google-world, it is finding that intersection between user need and sponsor-product and making a match. It comes out in the literatures as “Text ads that are properly keyword-targeted draw much higher clickthrough rates than flashing banner ads appearing randomly. ” but properly keyword-targeted translated nicely in our parlance to “user-centered” i.e. don’t show users ads for things they aren’t looking for. Show users ads for things they are looking for, and they will click on them.