the soft touch

Digital Web Magazine – IAnything Goes: Soft Skills for Information Architecture Though it’s targeting IA’s, this article is […]

Digital Web Magazine – IAnything Goes: Soft Skills for Information Architecture Though it’s targeting IA’s, this article is really for anyone doing design. Our job is highly political, in a way engineering can often avoid, because of our frequent role as a service and because design is so much more tangible than other disciplines. Jeff gives a bunch of great advice including

  • Not treating other groups as adversaries.
  • Not confusing client-centered for user-centered. Keeping people happy doesn’t mean following direct orders, nor does it mean going out of the way to please them if it displeases you.
  • Realizing that there are other things outside of IA that affect someone’s happiness.

    All very true… we often get people saying “move that two pixels to the right” or “label that web” (labels being the more tangible side of IA) without regard to the body of thinking that goes into those choices. And if we as designers don’t know how to coach people through review processes, the product is likely to suffer. The soft skills aren’t just necessary for us in our careers, they are necessary for us in the act of design.

    I’ll be talking on this more at UIE 8, but check out jeff’s artcile for now…

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