I watched SuperSize Me last night, which I highly recommend to anyone who has ever eaten fastfood or plans to again. This explains my current state of mind.
Now I’m eating a celery stalk with peanut butter on it. I bought the peanut butter from Trader Joes, and when I opened it, it had a layer of oil on top, which the jar instructed me to stir back in. I have never seen this before, but I don’t think I’ve eaten peanut butter since my Jiff days either. I wondered about this creepy oil, so I looked at the ingredients list. It listed Dry Roasted Peanuts and Salt. So the oil was just peanut oil that had seperated from the “butter”.
I love it when the ingrediants list is shorter than war and peace and full of things I’ve actually heard of: peanuts. salt. And as I stirred in the (naturally occuring) peanut oil, I thought of focus groups.
I can just imagine peanut butter focus groups talking about the oil, and stirring and how they didn’t like the extra work …
well, I picture it like this:
Moderator (thinking of a new technology they have discovered): and the oil on top, that you stir in– do you like that?
User: It’s okay
Moderator: But what if you didn’t have to stir?
User: That’d be cool
Moderator (thinking): Fantastic! A user in favor for pentasodiathol 20!
… and then they put chemicals in the peanut-butter to keep it from separating. They don’t say, would you rather stir or would you rather have lab created extracts in your food. Oh no. They’ve got DATA!
Anyhow, Philippe and I have happily removed processed food from our diets (or as he likes to point out, I’ve removed process foods. He’s been organic for some time, though that does seem to include fattened duck liver. hmm)
And remember kids: don’t listen to the users.