LLBean? LLBean?

???? I just read Design lacking in e-tail sites in which LL Bean is said to be a […]

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I just read Design lacking in e-tail sites in which LL Bean is said to be a good site for usability.

Well. huh. That LL Bean?

We used LL Bean and Kinkos.com as sites to test in Carbon IQ’s Discount Usability classes, and you would not believe how many usability problems cropped up. About twice as many as Kinkos.com.

If NNG is evaluating with their guidelines, they need to retinker. Because even novices could uncover a number of huge usability issues on LLBean. com. Hop over there, and I bet you can too.

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  1. 1
    george girton

    i was very happy with my last website purchase on the llbean site, which was yesterday. I typed in my product code from the LLBean catalog, and was taken immediately to the product page. It was easy to choose my product size and color from drop-downs. I entered my six 14-digit coupon numbers, and it knew immediately I was a former customer. After checking out, I was informed my product was back-ordered for another month, and I got to assent to the delay. Fed Ex Shipping was free, and I got a $5.16 discount for no apparent reason.

    The only glitch was a psychological feeling that perhaps it should have remembered the coupon numbers FOR me, but otherwise, I was very happy to get my $74 shoes for $4US.

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