From Report slams Web personalization | CNET News.com
“”Given flexible, usable navigation and search, Web site visitors will be more satisfied with their experiences and will find fewer barriers to the profitable behavior sought by site operators,” according to the report published Tuesday. “In fact, good navigation can replace personalization in most cases.””
New catch phrase: ITIAS
nope, not catchy enough. Still how often do peopel come up with outrageous solutions to simple problems? Sigh.