To: music lovers everywhere
Subject: Gleanings: Come on get nappy
New creative good newsletter in the mailbox today. http://www.goodexperience.com
I was tickled pink to see I was in it, though he referred to me as a ‘weblogger’ which I suppose is technically accurate, it’s not how I define myself. Well, no such thing as bad publicity!
“Wednesday, October 4, 2000
About Napster: I have avoided talking about Napster to date because
it has been covered to death on other sites. But one piece stands
out with an angle on customer experience: weblogger Christina
Wodtke’s column called the real reason Napster is revolutionary
(it’s the consumer experience, stupid). Here’s an excerpt:
It’s easy to just download the dang thing. No painful
registration screens (they get that information later). No hiding
of the links users want the most (it’s right at the top, download
Napster, tour Napster). Last time I was on Adobe’s site I had a
hard time just finding where to download products, much less
finding the product I wanted most: Acrobat Reader.
Since the beginning of the Web years, companies have spent millions
of dollars to create the perfect browser plug-in or other app — and
then they forgot to **make it easy to download and install**. If
you’re hoping to create a successful plug-in, remember the initial
phases of the customer experience.
anyhow, I’m chuffed.
As for the rest of the newsletter, here are some highlights, you lazy readers you…
Why do customers abandon shopping carts?
3d shopping technology
MORE ON NAPSTER
ZDNN: From July 25, 2000; Glaser: Let’s make music Napster-easy
Salon: The Mojo solution.
Q&A with Jim McCoy, CEO of Autonomous Zone Industries. Users cannot simply take and give as they do with Napster and every other file-sharing service.
Rather, those who download the free, open-source new release in November must use Mojo to buy and sell content for prices that they themselves determine.
Wired News: Fear of a Pay-Per-Use World.
Unless some exceptions are created, they argue, the entertainment industry
will have more control than the Constitution allows. One concern is that this
could lead to a pay-per-use world where consumers don’t truly own the books,
movies and music they purchase.