What’s all this usability biznez

Homeboy Noel Franus makes usability relevent to marketing in Fulfilling the Promise: Borrowing from “Usability” for Better Customer […]

Homeboy Noel Franus makes usability relevent to marketing in Fulfilling the Promise: Borrowing from “Usability” for Better Customer Relationships

“Usability” is a concept that’s caught fire in many professional circles lately. Unfortunately, there’s little consensus on what it actually means: maybe you think of “usability” as that last-minute QA test done just before launch, or perhaps you picked up a book on usability, and feel inspired to redesign your home page.