Redesigning American Business shows why outsourcing shouldn’t scare designers….
“Designers are teaching CEOs and managers how to innovate. IDEO, ZIBA Design, and other players run workshops to help business people better understand and meet their customers’ desires. Companies are creating “chief design officer” slots, and designers are helping corporations build their own innovation centers. The hot design firms in the U.S. today call themselves “design innovators,” not “product designers””