Somehow I’ve managed to live mylife so far withotu hearing the term Sock-Puppeting. A shame.
Recently yet another case of someone using a second identity to promote their own work has presented itself on a major tech writing listserv. This act is apparently known as sock-puppeting (I’ll admit, I had to look it up). As an example, Joe Smith wrote an article, and John Jones (aka Joe Smith) is promoting it as a supposed third party.