Got a “messaging and branding” survey in the mail. The following are some of the questions and some of my answers.
“Please read the following product description in order to complete the final section of the survey.
‘CompanyName is an online tool that enables companies to analyze purchase decisions drivers of startups by service area, geography and buyer characteristics. Using this powerful Web-based tool, companies can generate both standard and customized research reports from proprietary data. This information will help them gain a better understanding about the high-growth venture marketplace.’
Do you feel you have a clear understanding of what the product does?
What if anything do you like the MOST about the product?
I know you are a product for companies rather than human beings. Perhaps a comapany for VC? Anyhow I know to stay away.
What if anything do you like the LEAST about the product?
I’m still wondering what kind of companies? What kind of services? It seems like snake oil to me. Why do you think this phrase is okay: “to analyze purchase decisions drivers of startups.”
What the sam-hill is a ‘purchase decisions driver’? Why don’t you just say “helps companies make informed decisions when purchasing?”
Go explain what you do to your mom. When she understands you’re ready.
addendum: there is an amazing comment by tony burgess on this post taking me to task– and he’s right on. read it!