Stumble Upon Parc Forum Talk Notes

Parc Forum is candy for those of us who own our own schedule, and this latest series is […]

Parc Forum is candy for those of us who own our own schedule, and this latest series is no exception: it’s all social media all the time. Ross Mayfeild was the inagural awesome speaker. Garrett Camp is not par, but he’s doing a solid job of telling a case study of learnings from StumbleUpon.

He notes that interface design and interaction design is important. I wish people would stop saying this as if it was a surprise. Ah well. And apparently he recently read “Don’t make me Think” so thanks, Steve.

    Interesting tidbits:

  • ratings improved when they changed the button name form “good/bad” to “like/dislike”
  • instead of tagging, which was too much overhead for users, they auto tag and community corrects when it’s wrong.

    popular urls get a lot of corrections, less popular not.
    suggestion to cross with deli.ciou.us, they aren’t doing that now

  • integrated into search results, can overlay with friends rating. It solves the social search problem of once people have found a good site, they interface for rating it is gone.

And he ends 20 minutes early. and I was 15 minutes late… dang, it was just starting to get good!