“Cooper’s suggested for persona creation suggests detailed interviews, identifying patterns, picking up nuggets. However, there is no tight coupling between user research and persona creation. Furthermore, personas are supposed to be representative of large group. However, interviews are not an appropriate method to find out who representative users are. I am developing a persona creation method that is similar in spirit to card-sorting in conjunction with cluster analysis. As with card-sorting, the persona creation method gets some user input and subjects it to exploratory statistical techniques to find patterns. ”
Cooper gets anxious, Jared cheers from the sideines, Goodwin makes an official statement– gosh, comments just make everything more fun, don’t they!