it’s time to grow up

To my mind Don Norman’s “APPLYING THE BEHAVIORAL, COGNITIVE, AND SOCIAL SCIENCES TO PRODUCTS” is the single most […]

To my mind Don Norman’s “APPLYING THE BEHAVIORAL, COGNITIVE, AND SOCIAL SCIENCES TO PRODUCTS” is the single most important article I’ve seen this year if you are an IA or usability wonk. It’s actually easier to read than it appears at first blush.