Checking out HallHTML.com :: Information Architecture: Blueprints for the Web I realized the reviews are Amazon reviews. But no name is attached. Same for wordboost and anybook4less. Do people know their words will be out there without their names attached? I assume Amazon leases the reviews, and makes a bit of money off it. We sign those releases too quickly… not sure why I am disturbed so much, yet I am… “customer reviews” … whose customers?