From: Gleanings
To: Experiensors
Subject: Gleanings: Going Dutch
OPENING THANG
Okay kids, hope this fix holds you for a week. I’ll try to post before I get back on November 5th, but if not, think of me eating picked herring and meeting 200 of my husband’s Dutch cousins, uncles and aunts and light a candle…
USER EXPERIENCE MATTERS
“Treating each consumer as an individual is a great objective. It
has been the dream of direct marketers for years. Trouble is, we’re
all running after the one-to-one experience at a time when we
should also be saying, ‘Know thy customers.’ Note the plural there.
Many customers, not one customer.”
The full piece is online at:
http://www.personalization.com/soapbox/contributions/usborne.asp
More on designing the customer experience, from a personalization POV
“1to1 Personalization: The Guide to Insights, Issues & Trends”
http://www.1to1.com/1to1/personalization/index.html
Internet Week: E-Commerce Searches Get Smarter.
When site visitors can’t find the information they seek, one of four things
generally happens: They fire off an e-mail to a help desk, phone in with the
inquiry, initiate an online chat session, or leave frustrated. Each carries a
considerable cost, according to Forrester Research.
http://www.internetweek.com/lead/lead102400.htm
Industry Standard: How Well Do You Stream?
It is a universally acknowledged truth that slow Web pages inspire surfers to
go elsewhere. But how long will Internet users wait for a site’s streaming-
media files before they bail? Keynote Systems hopes to answer that question
with the first-ever streaming-media performance index.
http://www.thestandard.com/article/display/0,1151,19631,00.html
NEWS
Newsweek: The ‘Semantic Web’.
Q&A with Tim Berners-Lee. At the moment the data is processed for human
consumption, and if it is to be reprocessed [for machines] it first has to be
undressed into raw data. That is very cumbersome. The Semantic Web says,
“Let’s get the data on the Web with its meaning.”
http://www.msnbc.com/news/479646.asp
ZDNN: Secure digital music hits a sour note.
On Monday, a group of researchers from Princeton University, Rice University,
and Xerox Palo Alto Research Center announced that they broke four test
watermarking technologies the creators hoped would make music identifiable.
http://www.zdnet.com/zdnn/stories/news/0,4586,2643884,00.html
APROPOS OF NOTHING
dress up Jesus
http://www.normalbobsmith.com/jesusdressup.html
The Word of the Day for today, Tue Oct 24, is:
**** Where is the bathroom? Where is the toilet? ****
French: Ou` sont les toilettes?
Accents are represented by ‘ (acute) ` (grave) ” (umlaut), ^ (circumflex), and * (ring)
You can hear all the translations spoken at:
http://www.travlang.com/wordofday/122.html
EVENTS
Free Speech Advocate, Hastings Law Professor, and Bay Area Cyberjournalist
Explore the Limits of Free Expression on the Net
WHO: Electronic Frontier Foundation, Keith Henson, Joe Liu, Damien
Cave.
WHAT: “BayFF” Meeting exploring the posting of private documents, and
free expression on the Web
WHEN: Thursday, November 2nd, 2000, at 7:00PM PT
WHERE: Moscone Center, Room 101
747 Howard St.
San Francsico, CA, USA
In honor of its 10th Anniversary of defending civil liberties online,
EFF presents a series of monthly meetings to address important issues
where technology and policy collide. These meetings, entitled “BayFF”
(Bay-area Friends of Freedom), kicked off on July 10, 2000, and will
continue on a monthly basis.
http://www.eff.org/bayff
…
Sponsored by The Women’s Technology Cluster, the Software Development
Forum and Panasonic Digital Concepts Center:
THE NEXT GENERATION OF PR
Event Info
===========
Date: Tuesday, Oct 31, 2000
Time: 8:30 am – noon
Fee: $49 for Software Development Forum members; $99 for non-members.
(Continental breakfast included)
To purchase registrations to this event, click onto
http://www.acteva.com/booking.cfm?bevaid=8962&Referrer_id=66
“The Next Generation of PR”
Speaker: Sabrina Horn, The Horn Group
Panelists:
Judy Lewenthal Daniel, former Managing Editor of Business 2.0
Katharine Mieszkowski, Salon.com (formerly with Fast Company)
Kara Swisher, Wall Street Journal
Rebecca Eisenberg, writer for CBS Marketwatch
Moderator:
Richard Brandt, Upside columnist/former editor-in-chief,
Editor/Director
of Busines Deveopment, eFounders
Agenda
8:30-9:00am Registration/Networking/Continental breakfast
9:00-11:00am Seminar
11:00-12:00pm Panel of Media Experts
The seminar will cover the current state of the PR market including
these issues and more…
*Market relations as the “next generation” of PR – the business
of
building relationships and communicating with all the publics in a
company’s market: it’s employees, investors, business partners,
customers and of course the media.
*New tools for communication in the information age to empower
professionals to use the resources available to them, and streamline
communications, particularly for technology start-ups.
*Secrets of E-PR to reinvent traditional PR services for more
creative and effective campaigns.
Event Venue Info
================
Women’s Technology Cluster
1207 Indiana Street, Conference Room 7B
San Francisco, CA 94107
415-970-5090 / Fax: 415-970-5095
Ticketing Instructions
======================
When you arrive to the building, ring the intercom for unit #4 –
Women’s Technology Cluster. Go up the stairs to the 2nd floor, but DO
NOT ENTER SUITE #4. Bring your confirmation number, and we’ll check
you in at the receptionist’s desk.