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on captology

BJ Fogg “To increase the credibility impact of a website, find what elements your target audience interprets most […]

on captology

BJ Fogg “To increase the credibility impact of a website, find what elements your target audience interprets most favorably and make those elements most prominent.”

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2 Comments

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  1. 1
    BJ Fogg

    Your quote on me is close but not quite on target. I speak up only because you use “pleasurable,” which would be misleading.

    Here’s my maxim:

    “To increase the credibility impact of a website, find what elements your target audience interprets most favorably and make those elements most prominent.”

    So the word I use is “favorably,” and by this I mean in terms of credibility (trustworthiness or expertise or both).

    Thanks for blogging about this!

    –BJ

  2. 2
    christina

    Thanks, BJ– I shouldn’t have put quotes around it, as I had scribbled rather quickly and the slide moved forward. Thanks for taking the time to correct!

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