It’s the IA, stupid.

From Report slams Web personalization | CNET

“”Given flexible, usable navigation and search, Web site visitors will be more satisfied with their experiences and will find fewer barriers to the profitable behavior sought by site operators,” according to the report published Tuesday. “In fact, good navigation can replace personalization in most cases.””

New catch phrase: ITIAS

nope, not catchy enough. Still how often do peopel come up with outrageous solutions to simple problems? Sigh.

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  1. 1
    Nadav Savio

    Never say never, of course, but I too have grown increasingly disillusioned with wireframes. In most cases, I find what’s called for is either significantly more or significantly less fidelity than the traditional grey boxes and Helvetica treatment.

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