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from Risks of Quantitative Studies “Number fetishism leads usability studies astray by focusing on statistical analyses that are […]

from Risks of Quantitative Studies

“Number fetishism leads usability studies astray by focusing on statistical analyses that are often false, biased, misleading, or overly narrow. Better to emphasize insights and qualitative research. ”

and in response, from Measuring Usability: The Risks of Discounted Qualitative Studies

“The discerning usability analyst should employ a mix of both qualitative and quantitative methods when discovering usability problems. The risks of relying heavily on a qualitative approach can lead to a severe misdiagnosis especially when usability problems are difficult to detect. ”

6 Comments

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  1. 1
    Matt Goddard

    I think it’s a little disingenuous to suggest (by using the quote you do) that Nielsen is only advocating qualitative user research. In the article he does highlight that quantative AND qualitative have their place in research, which sounds pretty similar to the line that Jeff is promoting.

    I know it’s fair game to slate Nielsen, but what’s the point when your arguing the same point.

  2. 2
    christina

    Hey now, i got nothing against the great dane. I took his abstact in its entirety. This is how Jakob hisself sums up the article. Follow le link.

    I just like it when smart people fight.

  3. 3
    Ron Zeno

    Jakob makes a very easy target, but perhaps if enough people critically analyze his writing (assumptions, conclusions, etc), it will improve…

    My thoughts on Jakob’s article are on Jerz’ site

    I’m waiting to hear back from Jeff Sauro before I comment much on his article, but overall I like it, especially the closing paragraph.

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