this is so right in so many ways:
- They ask for feedback before launching something new
- They sign the note with the CEO’s name, not “your friends at amazon” or something equally impersonal and fake
- They allow you to unsubscribe if it is an annoyance
- They tell you which email address they send to to facilitate accurate unsubscribing (I have quite too many addreses)
- Oh, and it’s an improvement on the tab-creep they have now (not perfect, but better)
“Dear Amazon Customer,
We’re writing to ask for your help. Over the last few months, we’ve
tested several new navigational systems for Amazon.com, looking for a
way to make it easier for you to get around our store. (By
“navigational system,” I’m talking about the tabs at the top of our home page.)
We think we’ve found a winner–feedback from hundreds of customers in
our testing has already been very positive. But we wouldn’t want to
make such a change to how our store works without first consulting
you to see what you thought. So we’d sure appreciate it if you could
take a few minutes to check it out. Just stop by:
http://www.amazon.com/new-navigation
Then please drop us a line telling us what you think. E-mail your
comments to newtabs@amazon.com.
Many thanks for helping us make Amazon.com the best store it can be.
Sincerely,
Jeff Bezos
Founder and CEO, Amazon.com
PS: We hope you enjoyed receiving this message. However, if you’d
rather not receive future notices of this sort from Amazon.com,
please visit your Amazon.com Subscriptions page and sign in using
your e-mail address and password:
http://www.amazon.com/subscriptions”
Please note that this message was sent to the following e-mail
address:
cwodtke@eleganthack.com