Electronic Game Maker Lets Kids Do Their Marketing for Them
“Early this year, market researchers headed into playgrounds, skate parks and video arcades throughout Chicago looking for what they called alpha pups.”
via rebeccablood.net
“Weaselly Web advertisers need lessons in how to behave.”
via littlegreenfootballs.com
interesting article on ecards and viral marketing
Opt-in News: Email marketers focus on customer acquisition
“A study of companies engaged in permission based email marketing has
found that the majority use it as a customer acquisition tool.”