And dont’ forget to check out Jim
Design
- Think mathmaticlly
- gauge target audience size
- guys/girls
- languages
- age
- Model the viral multipliers
- channels
- application name –it is the first thing ppl see, shows up in minfeed, left nav
- invite — think about how it spreads, the you create
- notifications
- in page
- superwall
- viral multiplie
- invites
- 1 install
- invite x ppl
- x ppl open it
- x people convert
- x people uninstall
- ending no needs to be greater than 1
- multiplier over time
- user tests
- validate use cases – wil they use it?
- test calls ot action – will they click it
- validate viral models – any broken links?
- development
- instrumental channels
- be able to quantify each viral multiplier
- prepare for a/b testing
- instrument sitestats
- google analytics
- quantcast
- be agile
- develop quickly
- release early
- Launch it!
- phase it out
- make sure it works before promoting it
- when confident, go full blast
- promote on ad networks
- guaranteed performance
- exposure to full demographics
- tune your ad!
- Promotion – ad networks
- third party ad neetworks on facebook can radically accerate your adoption
- Tuning
- validate the viral model
- identify the totla multiplier
- wahat’s weak
- find new channels
- how do uses use it?
- integrate in other applications – look for synergy with popular aps
- tune underlying channels
- targeting
- deliverability
- Monetize
- Growth
- maintain comfortable growth
- keep tuning
- engagement
- create more depth for application
- multiplayer (myspace widgets are singleplayer, facebook is multiplayer. nice comparison!)
- statistics/data
- enagement channels
- minifeed events
- notifications
QUESTIONS
Q: when you follow facebook’s look&feel, when do you break?
A: facebook provides a lot of material on their look and feel. Don’t worry about copying, but avoid departing. stick with simple html wihtin the framework, and you won’t have issues
Q: what is the range in viral multiplier
A: the multiplier changes as facebook changes and as the ap picks up use. what we’ve seen on successful on 5-10, failures are at 1 or less.