users don’t care where they are

Reading Good Experience – The Page Paradigm

“Users don’t much care “where they are” in the website. So-called “breadcrumb links,” which show the user the exact hierarchy of the website as they click further down, are a nice but mostly irrelevant technology. It’s not that users don’t understand the links; it’s that they don’t care.
Let me say it again, Max Bialystock-style:

no, they really don’t. They don’t care at all. They care where they are going. They care to know if they are there yet. they care about where they wish to go next. where they are in the grand scheme of things is entirely a cause for concern of the people who know a bit too much. User researchers who ask in usability testing “do you know where you are” then report worriedly that the user doesn’t are every bit as deluded as the design weenies who obsess over it. The user, meanwhile is unworried about where they are: they are sitting on a chair facing a computer, that offers an address bar to a search engine if at any point they can’t think where to go next.

Breadcrumbs, if noticed, are mostly good for navigating to a wider selection of stuff. Knowing that, is the classic breadcrumb design really the most effective way to offer that functionality?