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Anyone want to help me write a book?

First draft of a chapter for the second edition… love to get some help as I warm up.

Background: we’re trying to tighten up the book so it reads more quickly and can be accessible to more people. In doing so, we tried to collapse two chapters into one. I’m wondering if the section “those people” should just be axed. Yes, it’s useful information but is it really relevant to information architecture in particular and is it really necessary in this era in which there are so many good books on user research?

Please forgive dreadful formating madness… I exported pretty directly from Word, and we all know how well that works. But I’d rather spend time writing than formatting.