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I
recommended showing all the top level categories and a taste of the more popular subcategories in a yahoo-esque layout. I believed that many users had already learned what this style of navigation meant, and would be able to quickly figure out how to navigate this system. It also allowed us to surface popular properties such as "Star Trek" and "Austin Powers", and reveal less intuitive subcategories such as "Get Well", which lived under "Special Days".
I was extremely pleased with the results. The catalog page views returned to the pre-launch numbers, and eventually far exceeded them. Bailout was reduced as well.
In user testing the anecdotal feedback was positive as well, with users commenting that they thought was had a broader selection of cards with this design, and we saw a higher rate of success at accomplishing tasks we set for them.
At this time there was a strong push from marketing and business development to create more real estate on the homepage. The CEO wanted more thumbnails to be displayed. I designed a new layout that would be two pages high, offering more marketing space and displaying six additional thumbnails on the homepage.