Like Nailing Down A Shadow: The Problem with Social Media Measurement

The impact of social media (like PR) is overdetermined. There are a lot of moving parts. Which is not to say that it can’t be measured. How do we do it? Well, it depends. Here are some things we can measure, some of which may be right for your project:

* Page views
* Feed subscriptions
* Comments
* Quality of comments
* Number and types of user submissions

and it continues… read it all.

Separator image Posted in Social.