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Tuesday, September 4, 2001

IA MATTERS

I always thougth Route by George Oppen was the ultimate IA poem, but Edward Houseman's writte a little gem.
The Nature of Information

Can Navigational Assistance Improve Search Experience?
"From the September issue of First Monday. Compares the search experience of three different interfaces, including one they've designed that looks fairly similar to the one at MSDN. They found out (big suprise) that theirs works best. Might be an example of where using frames is actually a good idea."
via brightly colored chad

don't forget-- tonight!

the jeff and drue show

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Posted by christina on Tuesday, 09/04/01 01:29 PM CST

MARKETING MATTERS

Why Technology Companies Need Branding

"Slow to catch on to the benefits of branding have been those companies that are steeped in technology. Even if they have been producing goods for public as opposed to business consumption, they have showed some reticence in embarking on brand investment. Where it is commonplace to spend large amounts of money on plant and capital equipment in technology-based industries, investing in brands has been relatively ignored. As a result, there are few powerful technology brands, and yet they would seem to be in desperate need of branding as a major tool in order to differentiate themselves from all their competitors."

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Posted by christina on Tuesday, 09/04/01 01:27 PM CST

USABILITY MATTERS

webword points me at another useful tool for our toolbox, the Fly on the Wall observation method.

Ben Henick, driven into a frenzy by the shoddy whitehouse.gov, catalogs its failings with virulent accurancy.

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Posted by christina on Tuesday, 09/04/01 01:27 PM CST

NUMBERS MATTER

Websense: Personal Web use costing businesses
"Personal use of the Internet by workers in the office is costing UK businesses billions of pounds every year, according to Websense.

Reuters:Consumers not paying for online music
"A new report from GartnerG2 says that most consumers are not yet ready to purchase and download music from the Internet."

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Posted by christina on Tuesday, 09/04/01 01:26 PM CST

WRITING MATTERS

Another fine source for gleaning: write the web
some of their headlines:
A new direction for weblogs: pornography
Watch those radical librarians
Making micropayments micro enough

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Posted by christina on Tuesday, 09/04/01 01:25 PM CST

APROPOS OF NOTHING

we are robots

(via littlegreenfootballs.com)

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Posted by christina on Tuesday, 09/04/01 01:24 PM CST