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05/11/2001 "MARKETING MATTERS"
"Focus groups should be dumped. Instead, real customers should be observed
in real settings."
Business 2.0: Not Forcing the Issue. (via tomalak.org)
An increasing number of companies are turning to their online user communities to help them build and sustain their brands. The motivation is simple. It's an opportunity to create all-important buzz and disseminate information to their core base of users-with virtually no marketing costs.
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