From: Gleanings
To: glean feelings
Subject: Gleanings: Feeling chatty this morning
USABILITY MATTERS and Christina rambles.
Mark Hurst reviewed Dr. Marten’s site and gave them a pretty harsh review.
I wonder though:
is he wrong, and the Dr. Marten’s is hitting squarely their current demographic, just as they do with electric blue or sequined boots (anyone else here old enough to remember when we were ‘appropriating” working man boots?)
or
is Doc martens wrong… or rather, limited in thinking of the net as a flavor of television, in which peoples level of entertainment by a commercial equals their positive brand associations and thus sales.
levis has recently come under this same kind of criticism, and I think it’s an important question.
what do you think? tell me, and I’ll pass it on
Mark Hurst was recently interviewed by Lou Rosenfeld (heretoafter perpetually referred to as “Lou”). Mark looks 12…. and takes the Jakob Nielson “wrong headed but loud so people will listen, think and react” approach. But is always a good read.
Another site review and all I can say looking at Bose is “this is a best practice?” sheesh.
GENERAL NEWS
Internet Workforce Compensation Study 2000
by Industry Standard Staff
The Standard’s first-ever review of compensation, culture and job satisfaction in the Internet workplace.
and a bunch more from tomalak, as usual.
Salon: When Big Brother knows you watch “Big Brother”.
Q&A with Mike Ramsay, CEO of TiVo. We’re looking at interactive ads; we’re
putting ads and promotions on the disk as it goes out the door. We’ve got the
ability to make ads more flexible so that if you’re watching an ad and you’re
interested, you can hit select and it will take you to an infomercial.
Boston Globe: Bulb business.
The company’s voice mail system touts it cheerily as ”the Web’s number one
light bulb superstore.” But does the Web need a number one light bulb
superstore, any more than it needs a number one paper clip store or a number
one toilet plunger store?
Business Week: Bad Timing for Swatch’s Web Watch.
A Swatch spokeswoman now says the Internet Swatch has been put on hold because
of “technical questions.” The company isn’t elaborating, but judging from a
prototype unveiled earlier this year, the Web watch was so flawed that it may
never be put on the market.
CODE
Add helper rollovers to your links
APROPOS OF NOTHING