From: Gleanings To: xglean Subject:

From: Gleanings To: xglean Subject: Gleanings: ads and brands and this and that OPENING THANG Working on this […]

From: Gleanings
To: xglean
Subject: Gleanings: ads and brands and this and that

OPENING THANG

Working on this and that, so a light gleanings today. the good news is there is a new xblog, so if this doesn’t satisfy, be sure to go here
http://xplane.com/xblog/2001_03.shtml#Wed21

USABILITY MATTERS

Internet World: Use New Banners While You Can. (tomalak.org)
Jakob Nielsen. History will repeat itself: Users will discover that these new
design elements tend to be useless relative to the user’s current goals, and
they will develop the ability to ignore them and a bias against clicking on
them.
http://www.internetworld.com/news/archive/03202001c.jsp

BRAND MATTERS

Branding for dummies (webword.com)
“People who champion the importance of branding on the Web usually don’t have a clue what they’re talking about. Managers beware. If you get a lecture on web branding, start getting suspicious.”
http://www.nua.ie/nkb/index.cgi?f=VA&art_type=NT&art_id=619

NEWS & COMMENTARY

That naughty Microsoft…
Legal Storm Brewing Over Microsoft’s HailStorm.
http://www.thestandard.com/article/display/0,1151,22965,00.html

Jonathan sends this
“Mom, can I borrow the…mouse?
Online shopping for teens is a paradox caused when easy internet access
intersects with the lack of teen-friendly payment methods.”
www.emarketer.com/analysis/edemographics/20010319_kids_shop.html

Wired News: Salon Sans Ads: It’ll Cost You. (slashdot.org)
The company announced Tuesday that their readers will have a choice: Either
they continue to read for free, dodging new, bigger CNET-style ads, or they
pay $30 a year to read Salon’s daily news and views, plus bonus content, in a
blissfully ad-free environment.
http://www.wired.com/news/business/0,1367,42524,00.html

CyberAtlas: Wireless ads must be interactive (nua.ie)
Wireless advertising is more likely to be successful if
advertisements are interactive and targeted, according to a new study
from SkyGo.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905356547&rel=true

APROPOS OF NOTHING

yum
http://www.palm.com/products/palmm505/