Designer as Founder Week Five
The big win of the week was an exercise we did together. Students went through the user research and pulled out all the pains, and wrote them on post-its. They then mapped them against axis of extremity of pain and frequency of it. Then the students brainstormed features against each pain cluster. This led to features they were able to test using either Participatory roadmaps or Buy a Feature
Feb 18th Value Prop Discovery
Team presentations 10 minutes each on the projects TAM & SAM, as well as nature of the market and how you think you can crack it (what is the 9x solution?).
What is your product or service? How does it differ from an idea? Why will people want it? Who’s the competition and how does your customer view these competitive offerings? Where’s the market? What’s the minimum feature set? What’s the Market Type? What was your inspiration or impetus? What assumptions drove you to this? What unique insight do you have into the market dynamics or into a technological shift that makes this a fresh opportunity?
(we will discuss Thursday)
Bonus material: Steve Blank on Value Proposition
Feb 20 Value Proposition Discovery
Discussion: what games can be played to determine a MVP? Pros/Cons?
Play an innovation game (or do participatory roadmapping) with target customers. You will present results Feb 25th
Update your blog/wiki/journal
Minimum Desirable Product http://andrewchen.co/2009/12/07/minimum-desirable-product/
Cupcakes: The Secret to Product Planning http://www.adaptivepath.com/ideas/cupcakes-the-secret-to-product-planning/
Bonus: MPV and Product Market fit