Feedback for Teams

Feedback for Teams

This is a write-up of a key learning from my fall class “The Creative Founder,” open to Juniors and Seniors at CCA. It was mostly attended by Interaction Designers, but had some industrial and graphic designers. Want to take it?…

Creative Founder Class is Available!

Creative Founder Class is Available!

At California College of the Arts, Creative Founder is that elective that students tell each other “You have to take it.”  We’ve been blogging our progress on medium this year, and I’ve shared our process from picking a market and market…

Sprinting from Story to Offering

Sprinting from Story to Offering

Part 3 of the Needfinding/Ideation/MVP Creation Charette This is the third part of a three part essay on rapid MVP creation to start testing assumptions. It was written for my Creative Founder class. Part One and Part Two. In our last…

Ideation Sprints for New Products & Services

Ideation Sprints for New Products & Services

Part Two of the Needfinding/Ideation/MVP Creation Charette This is the second part of a three part essay on rapid MVP creation to start testing assumptions. Part One is here. It was written for my Creative Founder class. There are two useful…

Needfinding for Disruptive Innovation

Needfinding for Disruptive Innovation

Part One of the Needfinding/Ideation/MVP Creation Charette A startup must be in the business of disruptive innovation. Making a company that is only slightly better than the incumbent is a path to failure. In Eager Seller, Stony Buyers John Guernville describes…

Size Matters

Size Matters

Part of a series of essays for the Creative Founder class at CCA. Previously: What is a Market? and Picking a Market TAM, SOM and SAM. If you take a class on entrepreneurship (or are a startup founder), these acronyms…

Picking a Market

Picking a Market

In the Creative Founder, students are paired semi-randomly, and then spend a semester trying to get to product-market fit. I always start them with market selection. A market has three key elements (because everything comes in threes. It makes better…

What is a Market?

What is a Market?

This is the first of a series of essays for my class, The Creative Founder. Follow our progress in our Medium Publication, The Creative Founder. You’ve probably been to a farmer’s market. Picture yourself there. There are people walking around,…