Everybody Knows

Everybody Knows

Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s…

Sprinting from Story to Offering

Sprinting from Story to Offering

Part 3 of the Needfinding/Ideation/MVP Creation Charette This is the third part of a three part essay on rapid MVP creation to start testing assumptions. It was written for my Creative Founder class. Part One and Part Two. In our last…

Ideation Sprints for New Products & Services

Ideation Sprints for New Products & Services

Part Two of the Needfinding/Ideation/MVP Creation Charette This is the second part of a three part essay on rapid MVP creation to start testing assumptions. Part One is here. It was written for my Creative Founder class. There are two useful…

Needfinding for Disruptive Innovation

Needfinding for Disruptive Innovation

Part One of the Needfinding/Ideation/MVP Creation Charette A startup must be in the business of disruptive innovation. Making a company that is only slightly better than the incumbent is a path to failure. In Eager Seller, Stony Buyers John Guernville describes…

For TinyLIpsum, with Love and Stories

For TinyLIpsum, with Love and Stories

I’ve been teaching storytelling for a couple of years now, and have discovered there is a particular shape that produces really compelling and interesting tales. To prove that this shape works, I run an improv game. I get a bunch of…

Size Matters

Size Matters

Part of a series of essays for the Creative Founder class at CCA. Previously: What is a Market? and Picking a Market TAM, SOM and SAM. If you take a class on entrepreneurship (or are a startup founder), these acronyms…

How to Make a Concept Model

How to Make a Concept Model

Originally published in Boxes and Arrows May 6th, 2014. I realized recently I never published this here, on my blog. I also realized I’ve never written up the thing that prompted the model I wanted to build. hmmm…  I can draw….

Picking a Market

Picking a Market

In the Creative Founder, students are paired semi-randomly, and then spend a semester trying to get to product-market fit. I always start them with market selection. A market has three key elements (because everything comes in threes. It makes better…

What is a Market?

What is a Market?

This is the first of a series of essays for my class, The Creative Founder. Follow our progress in our Medium Publication, The Creative Founder. You’ve probably been to a farmer’s market. Picture yourself there. There are people walking around,…

The Three Jobs of Product Management

The Three Jobs of Product Management

No matter how hard and long you work, there are only 24 hours in a day. If you don’t want to have a psychotic break, you probably work 8–12 hours a day allowing for some sleep and rest. Time is…